Product Is What You Make. Brand Is What You Stand For.

In 1997, Steve Jobs returned to Apple at a time when the company was struggling. Apple had many problems to solve. Products had to improve. The product line needed simplification. The business needed

When Sales Grows Faster Than Support

Scaling sales ahead of the ability to support what has already been sold is not a minor operational gap. It is a strategic failure. Growth is exciting. More customers. More contracts. More revenue.

Does Corporate Life Make Us Emotionless?

One of the most disturbing ideas in the movie Equilibrium is not the action. It is the belief that emotions are a problem. People still smile. People still work. People still follow processes.